Select proposed concepts for Share (RED), Save Lives share counter, in which Johnson & Johnson donated $1 for every Like, Tweet & Pin sharing their own awareness infographic.
Select proposed concepts for new (RED) and (RED) Rush branding.
Promotional banners for featured HEAD products on (RED) shop.
Exploratory design for both the Familyhood brand and its Familyhood Plus program, in which customers can experience no-minimum free shipping on any of the Familyhood sites.
Site-wide email designed to promote cross-site shopping. A playful, family-friendly look and feel was employed to help re-introduce customers to the Familyhood brand.
Invite-only email for no-minimum shipping across Quidsi's family of brand sites. Designed to introduce Diapers.com customers to no-minimum free shipping.
Exclusive Lot18 landing page for American Express cardmembers. Designed with AmEx brand compliancy in mind, this LP stood as the users first introduction with this Lot18 offer after clicking through AmEx cardmember email.
These email banners for Lot18’s
Spotlight on: campaign focus on wine oðers from specific regions.
Simulating a “trip-like” feel, topographic maps were overlaid onto photos of actual locations, providing the banners with both texture and depth.
To promote a line of gourmet white tableware, a clean, simple email layout was developed to complement the beautiful geometric shapes of the products being showcased.
The Lot18 brand was supported though the use of the contrasting black and orange colors of the corporate palette.
A welcome email, promoting Lot18, features both a gourmet oðer as well as an account credit for new members.
A bold and striking image was selected in
order to promote and showcase
the featured product.
The clean and elegant layout is in keeping with Lot18’s unique aesthetic, while helping to usher new users towards a wealth of wine and artisinal goodies.
The main goal of the project was to create a book that could be used by parents to help lessen their children’s fears.
Assembling a collection of phobias, both common and uncommon, this book was designed with the young demographic in mind, treating each of the phobias in a humorous way with a series of bold, chunky illustrations.
This campaign was selected to promote an on-campus AIGA registration drive benefiting the SUNY Farmingdale chapter.
Targeting both current and incoming design students, the slogan was developed with a clever play on words, referencing both the students’ creative aspirations as well as their academic success.
Visually, a handmade aesthetic was chosen to echo first-year fundamental design study. This poster, along with doorhangers placed throughout the campus, promoted the campaign over the course of the 2011 academic school year.
This brandmark for the 100th anniversary of SUNY Farmingdale, simulates the passage of time and it’s ripples.
The large 100 utilizes a visual echo
of that number as negative space. To further acknowledge the reverence of the passage of time, the font Helvetica Neue was selected for its classic, yet still contemporary look.
To lighten up the grim task of catching a mouse, this article employed the use of cute illustrations and humorous pull quotes to create a fun, do-it-yourself mood.
A skateboard designed for the fictional 2020 US National Skateboarding Team for the Moscow Skateboard Invitational.
While initially going for a Cyrillic and Constructivist look and feel, the design evolved into a much simpler form, tracing Constructivism’s roots in Swiss Modernism to arrive at a solution that echoes a history of Cold War tension.
Utilizing action shots of members of the Lot18 design team, this internal promotion for a weekly firm-wide gathering helped to create a fun and celebratory mood in praise of the beginning of a new weekend.
Tri-ing For Kids is an association that raises money for children in need by organizing a variety of triathalon-type competitions.
However, the organization did not want to be exclusively tied to triathalons, so a broad and bold brandmark was developed. This was achieved through a visual focus on the finish line, a symbol common to any race.
In contrast to the fluidity of the finish line element, a blocky handmade typeface was created to further emphasize the organization’s partnership between young and old.