Tri-ing For Kids is an association that raises money for children in need by organizing a variety of triathalon-type competitions.
However, the organization did not want to be exclusively tied to triathalons, so a broad and bold brandmark was developed. This was achieved through a visual focus on the finish line, a symbol common to any race.
In contrast to the fluidity of the finish line element, a blocky handmade typeface was created to further emphasize the organization’s partnership between young and old.