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Jonathan Visconti
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Tri-ing For Kids

Tri-ing For Kids is an association that raises money for children in need by organizing a variety of triathalon-type competitions.

However, the organization did not want to be exclusively tied to triathalons, so a broad and bold brandmark was developed. This was achieved through a visual focus on the finish line, a symbol common to any race.

In contrast to the fluidity of the finish line element, a blocky handmade typeface was created to further emphasize the organization’s partnership between young and old. 

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© Jonathan Visconti 2017